Copy vs. Text vs. Content

Do you know the difference between copy vs. text? When a copywriter turns a thought into printable or newsworthy text, it becomes copy. The ease of online publishing has allowed authorship to blossom. However, it has taken the editing and reviewing filter off the publishing pipeline, and many modern authors …

Content as an Investment

When you decide to buy or develop content, assure that you respect your own money, time, and effort as investments, rather than expenses. Learn to recognize an investment versus an expense, and learn to think in terms of investing your business’ money, rather than just spending it. Once you train …