Copy vs. Text vs. Content

Do you know the difference between copy vs. text? When a copywriter turns a thought into printable or newsworthy text, it becomes copy. The ease of online publishing has allowed authorship to blossom. However, it has taken the editing and reviewing filter off the publishing pipeline, and many modern authors …

Strunk and White and The Elements of Style

Known popularly as “the little book,” William Strunk Jr.’s, The Elements of Style, beats out any string of text on my “Influencers” list as a copywriter. Mine, actually, a version coauthored by E. B. White (Strunk and White) slimmer than my pinky finger and palm-sized has coffee-stained, dog-eared, soiled pages with …

What are FDA Warning Letters?

If you market dietary supplements, you need to know what the FDA warning letter means and how to avoid it. The U.S. Food and Drug Administration (FDA) issues several types of FDA warning letters when it determines that manufacturer, retailer, or other organization has “significantly violated FDA regulations” (FDA 2011b). …

DSHEA Compliant Marketing

You need to understand the Dietary Supplement Health and Education Act of 1994 (DSHEA) if your business markets any of the following dietary supplements, … vitamins, minerals, amino acids, herbs or other botanicals, dietary substances to supplement the diet through total dietary intake, or concentrates, metabolites, constituents, extracts, of any combination of …

Written Content that Saves You Time

Have you explained the same thing to two different leads twice this week? Or, worse yet, have you explained the same thing twice to the same lead this week? If that sounds familiar, you may want to evaluate your business’ online copy and traditional print documents to decide if it’s …

Find Your Focus at Work

Feature photo by Kim Schuldt. What makes focusing at work most difficult? Is it the in-your-face guy in the cubicle next to yours? … the office chair with a loose arm that threatens to snap every time you lean on it? … slow internet? … the smell of coffee? … …

Content as an Investment

When you decide to buy or develop content, assure that you respect your own money, time, and effort as investments, rather than expenses. Learn to recognize an investment versus an expense, and learn to think in terms of investing your business’ money, rather than just spending it. Once you train …